The Impact of Influencer Marketing on Value Co-Creation with Customers: The Mediating Role of Brand Trust—An Analytical Study of Generation Z Online Shoppers in Baghdad. International Journal of Financial, Administrative and Economic Sciences, [S. l.], v. 5, n. 8, 2026. DOI: 10.59992/IJFAES.2026.v5n8p8. Disponível em: https://www.vsrp.co.uk/index.php/ijfaes/article/view/1813. Acesso em: 30 aug. 2026.